Acura Sought ‘Not Too Dark’ Black Actor For Super Bowl Ad (Racism is Alive and Well)

Posted by admin
April 18, 2012

Acura and its ad agency, RPA, put out a casting call for its 2012 Super Bowl ad featuring Jerry Seinfeld that sought an African-American actor to play a car dealer who was “not too dark,” according to Jalopnik.

 

The client sought a performer for the role of “African American Car Dealer” who was “Nice looking, friendly. Not too dark. Will work with a MAJOR COMEDIAN.” (Click to enlarge document.)

Read the whole story

here 

Race Issues, Racism

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